Advertising with WPNN AM790

WPNN AM790 is the most effective, affordable, radio buy in Pensacola and is “The Talk of the Town”. Our stellar News/Talk line up reaches the affluent, well educated, decision makers in our community. 5am-8am America’s Morning News with John McCaslin and Local News with 38 year news veteran, John Teelin, 8am-11am The Laura Ingraham Show, 11am-2pm The Dr. Laura Show, 2pm-5pm The Lou Dobbs Show, 5pm-8pm The Mark Levin Show, 8pm-11pm The Jerry Doyle Show, 11pm-12am The  Mike Gallagher Show, 12am-5am The Phil Hendrie Show and CBS News at the Top of the Hour 24/7.

Our 30 second spot rate is $30 and the 60 second spot rate is $50. However, to help your clients maintain a strong presence in our market; WPNN AM790 is offering these annual advertising packages, on a 3-month trial basis.

#1.  $395 (1x) :30’s  Rotating in am, mid-day, and pm drive 7 days a week.
       Average cost per spot = $11.66   
#2.  $600.00 (2x) :30’s  Rotating in am, mid-day, and pm drive 7 days a week.
       Average cost per spot = $10  
#3.  $1200.00 (5x) :30’s  Rotating in am, mid-day, and pm drive 7 days a week.
       Average cost per spot = $8
#4.  $1500.00 (24) :15’s  Once every hour 7 days a week.
       Average cost per spot = $2.08

**These rates are net to station.

 

Coverage Map

 

Why use WPNN AM790 News Talk Radio?

Arbitron’s Radio Today 2009 Indicates 
News/Talk/Information #1 Format

The annual “Radio Today: How America Listens to Radio” 2009 edition has been published by Arbitron and according to the study, “Thanks in part to a historic presidential election and important congressional campaigns, news/talk/information ranked as the #1 format in fall 2008 with a 12.6% share of Persons 12+, far above its 10.7% share of Spring 2007, and slightly ahead of Country’s 12.5%. With 30 more AM and FM stations than in Spring 2007, and more than 1,000 HD channels and internet streams, N/T/I boasts more broadcast signals by far than any other format in “Radio Today 2009.” Sports shows big improvement as the number of stations airing sports continues to increase. The report states, “The only format to post higher ratings in each of the past five “Radio Today” reports, All Sports is heard on 887 stations across the country, generating 2.5% of all radio listening, up from 2.3% in Spring ’07. All Sports’ weekly reach was 18.8 million in Fall ’08, compared with 14.2 million in Spring ’07. The number of AM and FM All Sports stations grew from 560 to 590 over that time frame. PPM research reveals strong audience spikes during key matchups, playoff appearances or on occasions of important team or player news that are far above an All Sports station’s typical ratings.” (Feb. 25, 2010)

1. WPNN RADIO: PROFILES PENSACOLA’S DECISION MAKERS

   Adults 25-70
   Well educated
   Professional/Managerial/Business Owners

2. WPNN RADIO: UNIQUE FIT WITH THE LIFESTYLES OF DECISION MAKERS

  Time pressured society that doesn’t spend much time with a medium that forces it to stop what it’s doing.
  Time constraints are even more pronounced at level of decision makers
  Yet thirst for news/information grows because current events ultimately shapes their companies.

3. WPNN RADIO: FILLS MEDIA CONSUMPTION NEEDS OF DECISION MAKERS

  Decision makers thrive on news, because current events ultimately shapes their companies.
  While management types obtain detail/analysis from magazines and newspapers, if it’s in print, it’s "old news.”
  For up-to-the-minute news, decision makers turn to electronic news providers such as WPNN RADIO

 

WPNN Radio listeners are...

RECEPTIVE

People turn to WPNN RADIO when they are actively seeking information. This coupled with the credibility of the format provides an excellent forum for the presentation of your products.

PROSPEROUS

The median income of WPNN viewers is 21% higher than the U.S. average. These listeners are busy people who claim to listen to virtually no other radio stations than WPNN. This translates into listeners who are on the go and likely to get a lot of their information in-transit, on the radio.

EDUCATED

WPNN listeners are more likely to have attended college. They generally are professionals and are also likely to own their own homes. 

COMPRISED OF

52% Men
48% Women

67% Adults 18-49
56% Adults 25-54
33% Adults 50+

RATE CARD

LOCAL RATES

Specified Times – add 20%

These rates commissionable to recognized agencies. Discounted annual contract rates are net to station.

Download the WPNN Advertiser's Media Kit here.